On the Protagonists We Seek

The story begins with us. But the moment it first takes on the flesh of reality is always the moment it meets a single territory and a single protagonist. And as that reality spreads to the next city, the next country, the story is reshaped to fit each new ground.

For this reason, the protagonist of Let Me Tell Your Story does not wear a single face. We search for different protagonists in people, in companies, in brands, and in cities. The seed of the story is one, but the soils where it can take root open in these four directions.

One thing binds them all. All stand before some kind of ending. And all refuse to look away from that ending, choosing instead to turn it into the material for the next story.

The most familiar face. There is no resonance deeper than the moment a story first becomes real through a single person's hands.

The person we seek is not an expert boasting a completed résumé. Rather, it is someone who has already passed through some form of death. Someone who closed a business, endured a long silence, or lost something precious. Someone who does not hide that experience but is ready to use it as fuel for the next narrative.

And it is someone who knows their own territory. Someone who clearly understands the country they live in, the streets they have walked, the range of relationships in which they are trusted, and who can carry a story from beginning to end within that ground. To such a person, we hand the seed of the narrative.

When a company becomes the protagonist, it is the moment when not an individual but an entire organization collectively becomes the subject of the story.

The companies we seek stand at a structural inflection point today. Companies with one foot in a declining industry, whose existing business model no longer functions, or in the transitional moment when the founding generation steps aside. The place where neither simple rebranding nor digital transformation offers an answer.

Such companies usually hold old assets — accumulated trust, proven supply chains, loyal customer bases. The problem is that those assets no longer move under the old story. We hand over the seed of a new narrative, and the company rearranges its existing assets as the skeleton of that narrative. This is how a company is born again.

The way a brand becomes a protagonist is different still. A brand does not walk as a person does, yet it already carries its own language and texture — the kind that makes people respond to certain stories.

The brands we seek are not brands that hold only a logo and a color palette. They have their own worldview, a relationship forged with their consumers through that worldview, and a readiness for that relationship to evolve into its next chapter. Brands that can hold themes of loss and ending — as Happy Death Day Collection does — resonate quickly with our universe.

What matters most in partnering with a brand protagonist is the courage to undergo not a surface refresh but a rebirth of the skeleton. Brands with the confidence to persuade their existing audience through that transformation — these are the brands that become our partners.

When a city becomes the protagonist, it is the largest-scale language this project can speak.

For Sim Eternal City to move beyond abstract concept and be realized atop an actual city, that city must accept itself as a protagonist. The cities we seek already stand before some kind of ending. Regional cities whose populations are shrinking, industrial cities whose main industries are setting, coastal cities exposed to climate crisis, cities preparing to rebuild after war or disaster.

For a city to become the protagonist, administrative leadership and civic community must be able to face the same direction. What we seek is not a bureaucratic approval document but a partner — a city with the will to rewrite its own narrative. A port ready to receive decommissioned ships, citizens ready to coexist with robot neighbors, urban planners ready to accept the logic of the 18-minute city — when we meet a city with this constellation, Let Me Tell Your Story opens in its most magnificent form.

Person, company, brand, city — the surfaces differ, but the quality we seek ultimately converges into one.

Can you gaze into an ending?

Can you take that ending as material and walk a new beginning?

If the answer to this question is yes, then you — or your organization, your brand, your city — are already qualified to become a protagonist of Let Me Tell Your Story.

The seed of the narrative belongs to us. Turning that seed into reality within the first territory belongs to the protagonist. And each time that reality crosses into another city, another country, the story is reshaped to fit its new ground. We design this cascade together.

Which of the four faces is yours?