At IWBFD Studios, we hold one principle above all. The story is born first. The protagonist appears to walk it.
Every day, we look into a death. Resignation, failure, separation, discrimination, dictatorship, disaster, the vanishing of cities — within everything that is ending, we search for the seeds of a narrative waiting to be born again. When one of those germinated stories meets a territory and a person, it finally becomes real. That person is the protagonist.
Let Me Tell Your Story is a service that exists to realize another's dream. We hand the narrative seeds we carry to the protagonists they were meant for, and each protagonist proves the story as real within their own territory. As that proof crosses into other cities and other countries, the story is reshaped to fit each new ground. We are not simply selling a story. The root of the narrative always remains with the studio, and wherever that root blooms, IWBFD walks the journey alongside.
We organize this relationship around four principles.
1. Origination Right — The Root of the Story Belongs to the Studio
The original narrative, the worldview, the philosophical frame, and the connection to the IWBFD Project Universe always belong to the studio.
This is not a matter of possession but of coherence. Just as Sim Eternal City, We Kings, and Happy Death Day operate within a single shared universe, the story a protagonist walks is designed as part of that same universe. Only when the root is firm can the branches reach far.
2. Territorial Execution Right — Your Country, Your Stage
We grant the protagonist exclusive execution rights at the country level. The United States, however, is discussed at the state level, and where appropriate, multi-country rights may be negotiated with the protagonist.
How the story is lived within that territory — which people to stand with, which products and systems to build, at what pace to move — rests entirely on the protagonist's instinct. We provide the narrative, the AI team, and the global network, but the ground belongs to the protagonist.
These exclusive rights, however, are linked to performance. If the agreed milestones are not met, territorial rights may be reclaimed. This is not a punishment — it is an act of respect toward the story. A narrative that does not move is a dead narrative, and we do not leave dead stories untouched.
Revenue generated within the territory is shared between IWBFD and the protagonist.
During the POC stage, the studio's share is set low to ease the early burden on the protagonist. As the project enters scale-up, that share rises through a tiered structure. A minimum guarantee is layered on top.
The intent is simple. Early on, the protagonist needs to keep more in order to move; once the project has grown, the studio needs to keep more in order to plant the seed of the next story. A structure in which one side takes everything does not operate within this universe.
4. Global BD Exclusivity — Expansion Together, Equity Together
When a project, business, product, or brand born within the protagonist's territory crosses borders — the exclusive partnership rights for its global business development belong to IWBFD.
A story validated in one territory must resonate in other cities, other languages, and other contexts of life, and such expansion is only made possible on top of the global bcdW network the studio has built over time.
But one principle follows without exception. A defined share of global revenue — in the form of royalty or equity — must flow back to the original protagonist. The success you built does not leave you to enter the world; it is designed to enter the world bearing your name. Without this, global exclusivity drifts toward extraction, and that is not the kind of relationship we want.
And, on All Endings
IWBFD is a studio that does not fear endings. Contracts with our protagonists are no exception.
If, for any reason, a protagonist must stop in the middle of the story — that stopping, too, becomes material for another narrative. A protagonist whose contract has ended remains as an Alumnus of the IWBFD Universe, and the journey they walked becomes a seed for the next story. The role of the protagonist may be passed on to another, but the name of the one who first walked the story is never erased.
Every ending is proof of a new birth. And those proofs, stacked together, become abundant coexistence.
Let Me Tell Your Story is how we invite you into the site of that proof.